TBM Helps Doctor Increase Number of Patients 35%

Talk Back Media recently created a Web site and print ad campaign to help a local OB/GYN boost business.

Client:

Dr. Carrie Morris, OB/GYN

Market:

Healthcare

Objective:

Dr. Morris wanted to raise awareness of her OB/GYN services and increase the number of new patients who call to request appointments with her. READ MORE

TBM Creates Dynamic, Interactive Ad Campaign

Talk Back Media recently designed and programmed an online interactive advertising campaign for Columbia, Maryland-based ceTe Software.

Market:

Technology/Software

Company:

Headquartered in Columbia, Maryland, ceTe Software is a technology company specializing in software that creates and manipulates PDFs.

Objectives:

Transitioning from traditional print advertising to an online campaign, ceTe wanted to promote its flagship product, DynamicPDF Core Suite. The challenge was to clearly express that the product contains three different software programs and to increase requests for product trials.

Solution:

In order to accomplish the objectives, we created a campaign with Flash ads that smoothly transition between the different software programs. Combining animation with user interaction, the ads provide visual interest and prompt readers to take action. We chose ceTe DynamicPDF’s bold brand colors for the color palette to maintain brand consistency. The font was inspired by interstate highway signs. Its legible, corporate appearance is essential in making the smaller ads effective. A large call-to-action button on each ad helps increase conversion rates.

Measuring Your Print Pieces’ ROI

Whether you’re marketing through a custom magazine, direct mail, or other type of print piece, it’s essential to track your effectiveness.

Although it’s relatively simple to see increases in sales, leads, and new customers after launching a print piece, your investment’s soft returns—like increased awareness or improved perceptions—are more difficult to track. But as long as you quantify what results you’re seeking, measurements can be made.

Based on your company’s communication goals, you can work at measuring a variety of results—like changes in sales from existing or former customers, customer retention, leads, brand awareness, or purchase intent.

Unsure how to measure these results? Try a few of these methods.

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