3 Reasons You Should Bet on Content Marketing

When it comes to spending your marketing dollars, it may seem like you’re making blind bets, hoping the cards are stacked in your favor. Traditional advertising can be a gamble, but content marketing—distributing engaging, valuable information to a clearly defined target audience—may be your ace in the hole. Here are a few of the top reasons why. 

Buyers’ behaviors have changed, requiring marketers to adapt.

Today, consumers have complete control over which marketing messages they accept or reject—whether it’s by fast-forwarding through commercials on a digitally recorded TV show or clicking “close” on an online ad. As a result, traditional tactics are no longer as effective.

To capture consumers’ attention amid a slew of advertisements, it’s essential for marketers to develop and distribute compelling content—whether that takes the form of a Web site, magazine, newsletter, or social media outreach. “Just for the opportunity to have a conversation with customers … brands need to develop content that is so valuable, consumers actually choose to raise their hands and request the brands’ marketing content,” says Joe Pulizzi, coauthor of Get Content Get Customers and founder of Junta42, a custom publishing client-vendor matching service.
READ MORE