Storytelling Through Editorial Design: The Ultimate Communication Weapon

Last night I was sitting at the local bar listening to one of my friends ramble. His story seemed to be never-ending, but for some reason he had my full attention. At the time I couldn’t completely understand why. His story was about some nonsense that happened during his workweek. Then as I was walking home I got a sudden jolt (one of those “aha!” moments).

Our imaginations and curiosities leave us wanting to hear the other people’s stories. With a good story, you can keep people hooked on what you have to say. It works at a bar with friends, and it works with graphic design when you’re communicating with customers.

People can relate to and better understand various messages, events, or lessons through stories. Sure, you can tell a story through words, but visual stories can be just as effective—sometimes even more so. READ MORE

Using Content to Make Your Site the Ultimate Sales Rep

Too many people view their Web site as a digital brochure or, even worse, as a virtual business card—a place to slap up contact info and forget about it. Although that’s better than nothing, it’s not enough.

A site that only tells about your company is fine if someone already knows about you and simply wants to learn more. But that doesn’t do much to increase sales. Like Ben said in his post yesterday, your site should be like a salesperson working around the clock to boost your business.

How do you turn your site into your company’s biggest promoter? Through content. Whether the content on your site takes the form of blogs, white papers, online articles, or videos, it can’t just be a collection of words thrown up there. Like any effective salesperson, it has to be good, and requires a strong strategy behind it. For your site to function as a top salesman, like any person in sales, it needs to do these three things. READ MORE

TBM Helps Doctor Increase Number of Patients 35%

Talk Back Media recently created a Web site and print ad campaign to help a local OB/GYN boost business.

Client:

Dr. Carrie Morris, OB/GYN

Market:

Healthcare

Objective:

Dr. Morris wanted to raise awareness of her OB/GYN services and increase the number of new patients who call to request appointments with her. READ MORE