11 Signs Your Web Site Needs Redesigned

It might be time for a new Web site update if …

It has blinking LED text.

This style was popular back in the ’90s when the Web was still in its infancy. Almost every Web site used this effect, but it’s a fad that has passed. It instantly gives your site a dated feel. This effect is also extremely annoying and will most likely give the user a seizure (well, maybe).

Links are broken.

The Google spiders that crawl your site will not forgive you for this and will kill your SEO. Not to mention, there’s always the risk that you could give a user an anger-induced heart attack. Besides blinking text, nothing is more annoying than clicking on a link that takes you to a page that doesn’t exist.
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The Harsh Reality

It’s time to face the truth. Your customers (or the people you wish were customers) don’t care about you or your company.

They care about how you can help them. They want to know how you can positively affect their lives in three main areas—time, money, and/or quality. READ MORE

AIDA: The Backbone of Web Site Conversion

It may seem like an odd acronym, but the combination of these four letters—AIDA—should be your new best friend. Together, these four letters can lead to Web site sales success.

AIDA stands for attention, interest, desire, and action and was coined in 1925 by psychologist E.K. Strong Jr. These four principles are part of the sales process people have used for years. Not only can they help your entire sales process, but they can make your site more effective. In order to have a successful site, you must include these principles—whether you’re selling products, services, or ideas.
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